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Well, recruitment marketing is the process of engaging and nurturing top talents using marketing talents. Recruitment marketing helps recruiters to attract job seekers to convert them into applicants. The main objective of HR is to follow the latest trends, which can help them in offering solutions to companies that can overcome new challenges.

The talent pool is a database where recruiters keep the entire information on the candidate’s profile. The talent pool is not only the pool of candidates that have applied for a job but also those who have sourced and referred candidates. It provides HR recruiters with free candidate searches and identifies them further for the job openings.

Candidate experience is necessary because the candidate has much more professional experience with a positive and negative impact which will more likely to accept your job offer or they might think to apply in the future and can recommend others about your company.

Collaborative hiring is the process where both the recruiting team and other team members from different departments work together to find the right candidate to hire. It also involves a multistage process, allowing the candidates to meet more than two or three employees.

It is software that uses new technology to automate the recruitment process. There is an applicant tracking system and recruitment marketing software that is being used for the recruitment process. This software is mainly helpful for HR because it operates an automation tool for both applicant tracking systems and recruitment marketing solutions in a single platform.

AI is in the list of must-haves in the recruiter's toolbox. Artificial Intelligence is formed which helps candidates in automating candidate sourcing, recovery, and matching, to hiring remote candidates and also creating customized employee value propositions there is N number of uses of AI in recruitment marketing which keeps growing with time.

There are many companies whose workforce already consists of a combination of full-timers, freelancers, and contractors. Nowadays candidates like to work independently i.e. they can work from anywhere they want they don’t want the traditional employee system. Technology places a big role in this kind of freelancing work people can use their smartphones and should have internet access anywhere.

Nowadays, diversity is becoming a new recruitment trend in Gen Z. Diversity means in a broad sense, i.e. gender, ethnicity, geography, and age. Diversity and initiatives have proven to offer many benefits, such as improvement in employee happiness, productivity, and retention, and also a positive reflection on your brand.

Skills are the future of the recruitment market. It's one of the most underrated recent recruitment trends. In the market, there is a shortage of soft skills candidates. For any company or organization, the most important thing is the candidate should know how to communicate when to speak n, etc. In today’s world, people are accepting the change of technology the learning process of technology but people are not accepting they need to build up soft skills i.e. communication skills

In today’s scenario, jobseekers are polishing their profits to become an essential personal branding tool. There are many ways of personal branding but in the current market, recruiters prefer LinkedIn as the best tool for personal branding. Around 500 million members across the world are active on social media channels.